Create an Omnichannel Retail Experience
Know your customer no matter how (or where) they shop
Shoppers Are on the Move. Get Ahead With Digital Identity.
What if you could have a single view of the customer, create a personalized experience, and simplify operations — all while addressing privacy concerns and regulations. Today’s customer expectations outpace the digital capabilities many retailers can provide within their current technology. Gartner predicts that more than 5.5 million connected devices will be added every day. (About 4,000 were added while you read this.)
With ForgeRock, you can combine data about buying habits and history across channels, from in store to online, across brands and business units, while securing the appropriate levels of internal access. Now retailers can provide a truly personalized shopping experience on any platform, even in-store.
Resources
Industry Brief
Create an Omnichannel Retail Experience
Know your customer no matter how (or where) they shop.
eBook
Internet of Retail
This ebook outlines the major challenges retailers face today and what you can do to create an omnichannel experience.
Webcast on Demand
Benefits of CIAM
Watch this webinar, featuring Gartner and ForgeRock, to learn more about CIAM and how can it help you fuel your digital transformation.
Put Privacy at the Heart of the Customer Journey
Make privacy a competitive advantage by giving your customers a new level of control over their personal data. The dashboard provides self-service capabilities for customers to update their user profile, manage security settings, and adjust privacy and consent preferences.
- Address key requirements of GDPR, including the right to be forgotten.
- Alert users to recent changes to their account like password resets.
- Manage connected devices that have access to personal information and revoke access as needed.
Industry Memberships and Certifications
National Retail Federation
British Retail Consortium
EHI Retail Institute
Persistent Identity: Drive Superior Customer Experience Across All Channels
Customer Loyalty in the GDPR Era
Retail companies need to update their eCommerce infrastructure, including their identity and access management solutions, for the increasingly stringent data privacy regulatory environment. To be in compliance with the EU GDPR, organizations need new privacy tools to stay up to date.
IoT — Create Relationships in Retail
Omnichannel retailers are taking advantage of the Internet of Things to create connected customer experiences. Identity management makes this possible. This includes registering and authenticating connected devices, incorporating sensors into inventory management, and creating relationships between customers and their devices.
Customer Identity
Mobile, social, offline, online, in store, in app — there are more ways for your customers to interact with your products and services than ever before. This also means there is more to manage that we ever dreamed possible. This is where customer identity and access management (CIAM) solutions come in. CIAM enables you to securely identify and engage your customers at the right time, on whatever device, app, or service they’re using.
Privacy
Personal digital data is precious. Your customers don’t want businesses putting it up on a “big board” for just anyone to see. And as the number of connected things that customers use grows, we must prevent an IoT security gap. With the ForgeRock Identity Platform, you can secure the user experience on any device, and tailor it to the customer’s data-sharing preferences — or as we like to say, “no more data about you, without you.” Ensuring and protecting privacy is how you win the customer trust race.
